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ABOUT THE PROPERTY
Everly had the product, the growth, and the ambition — but their brand looked and sounded like an afterthought. Their visual identity felt safe. The logo said nothing. The messaging read like it was written by a committee. It didn’t match the energy of the team or the quality of the product.
We came in to rebuild their brand from the ground up. New name, new voice, new look — everything built to make people feel something, not just recognize a logo. The goal was to create a brand that had edge, presence, and long-term flexibility across all platforms.
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HOTEL INFORMATION
The hardest part wasn’t designing something beautiful. It was finding the right tone. Everly’s team wanted something bold, but not loud. Confident, but not corporate. Fun, but still trusted by enterprise clients. That tension was the brief — and the biggest challenge.
We started by killing everything that felt vague. Generic names, placeholder taglines, safe color palettes. The focus became clarity and personality. We created a brand system that could flex across product, social, sales, and hiring — without losing its voice in the process.
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TIPS
Everly went from forgettable to unmistakable. The brand now carries weight — visually and verbally. It feels sharp, fast, and self-aware. It sounds like a team that knows who they are and who they’re building for.
The final delivery included full naming, brand strategy, visual identity, messaging, type system, and guidelines. Their new website now acts as both a sales tool and brand moment. Internally, the identity helped align the team around a clear story. Externally, it finally gave Everly the presence they were missinng.
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